A brand identity to reflect class and quality, both traits which Restalaite has built its reputation on over three decades.
Restalaite has developed a solid market position by designing and equipping leading professional kitchens. Though the company is very much in the business of designing and creating experiences, it had never put much thought into its own brand. It was therefore natural for us to begin planning a new brand with an experiential spirit, creating something that merges aesthetics with functionality.
Given its position, investing in a new identity presented an opportunity to go bold and do something the industry is not used to. Something warm and fun, bringing the brand closer to the consumer world of approachable, distinct visual expressions.
As customers primarily come into contact with Restalaite through its website, we set out to translate the already distinct identity into a unique UI. The earthy colour palette and classy typeface come together to give the brand a lively and dynamic feel.
Whether customers are browsing the offering, requesting maintenance, quotes, or spare parts, the contemporary and functional website exudes enthusiasm and professionalism at every point of interaction. With navigation laid-out into all four corners of each page, the product, design, service, and company pages never more than a single click away. Content-wise the new restalaite.fi has been stripped of unnecessary information. Real-world photography makes the website experience pop and gives a glimpse into the finished article itself: kitchens.
From the very outset of the project, the joint aim with our client was to bring the brand closer to its core target groups. Like a restaurant owner or chef who aims to provide customers with a memorable experience, so too does the new look Restalaite.
The road to change begins with the brand
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