Let’s make your idea happen:
We helped Nordic Beauty Inc. to redefine their purpose, design their brand identity and articulate their belief in true beauty.
![](https://motley-fi-cdn.imgix.net/2022/01/NBI-04.jpg?auto=format&fm=pjpg&ixlib=php-3.3.0&w=1600&fit=crop)
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New Forms of Beauty
Brand and identity transformation for Nordic Beauty Inc that specialises in introducing trend-setting international beauty brands to the most discerning customers in the Nordic region and Europe. One product at a time, they bring the very best Nordic brands to the world.
We helped NBI to find those key messages they wanted to convey and to create an inspiring a brand story that reflects their values and engage their potential clients – and maybe even find new forms of beauty everywhere.
Brand Photography: Mickael Vis
![](https://motley-fi-cdn.imgix.net/2022/01/NBI-05.jpg?auto=format&fm=pjpg&ixlib=php-3.3.0&w=1600&fit=crop)
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Our approach to the visual identity was to emphasise Nordic simplicity and naturalism with a contemporary undertone. The visual system is defined by a restrained yet uplifting colour set, a Nordic humanist brand font, minimalistic layouts and the human-centric, calming yet confident brand photography style.
In addition to the logotype, we created a seal of approval “NBI” emblem which resembles a country of origin label. With this we wanted to emphasise the guaranteed Nordic quality of NBI.
![](https://motley-fi-cdn.imgix.net/2022/01/NBI-06.jpg?auto=format&fm=pjpg&ixlib=php-3.3.0&w=1500&fit=crop)
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