The best of both worlds in a seamless digital-physical shopping experience

As the region's premier retailer for over 150 years, Stockmann has history, tradition, and recognition - but what's the secret to making a fresh start in the age of omnicommerce?

StrategyOmnichannelService Design

A vision and strategy for the digital economy

As a 150-year-old retail giant, Stockmann has been beloved by generations of Finnish shoppers. Yet Stockmann had fallen out of touch with modern customers and their increasingly complex shopping habits. There was obviously work to do, and it wasn’t going to be easy - we happily took on the challenge. Together with Stockmann we formed a new digital vision and a strategy to reach it. We said goodbye to organizational silos, streamlined the IT department, and prioritized ongoing projects. As a result, Stockmann offers better services to their customers and reacts in a more agile way to their changing needs. In addition, we helped Stockmann rethink its digital presence: developing an omni-channel approach, as well as redesigned and rebuilt and

Omni-channel: Redesigning the shopping experience

Stockmann stands for the best service in town. Stockmann’s shopping experience needs to reflect this by answering today’s hyperconnected customer’s needs. To this end, we helped Stockmann build an omni-channel approach from the customer’s point of view. This approach combines the best aspects of their physical stores and the untapped potential offered through their renewed websites — to create a seamless shopping experience for their customers.

Moving seamlessly between physical and digital stores

From a customer’s perspective, one of the key assets Stockmann has against commerce giants such as Zalando and Amazon is being able to access products quickly. Customers can now easily browse through Stockmann’s extensive selection and immediately see availability on Customers have immediate access to the products they want in the physical stores, and Stockmann’s stylists await them with a suit of renewed in-house services, such as fashion style services and interior design services. For products that are not available in stores, customers can now find availability by looking at an employee’s iPad application or Doing so helps the customer find the products they want. The result shows a two-way formula, where today’s customer can move from to the physical Stockmann stores and vice versa — all in a seamless shopping experience.

Improving sales on Finland’s most challenging webstore: Hullutpäivät

Stockmann’s Hullutpäivät is one of the most successful retail events in Finland. For a five day period, two times a year Stockmann’s stores and are crowded by thousands and thousands of customers hunting great deals. An enormous number of visitors make the most challenging webstore in Finland. Previously, the webstore had crashed during the event because of the heavy traffic load. But no more, thanks to Motley and Reaktor. Together with Reaktor, we designed and developed the new It was made with custom code, using React.js and Node.js technology. After launch, hasn’t crashed a singe time, and conversion has significantly improved which means that visitors are more likely to buy something than earlier.

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A brand identity to reflect class and quality, both traits which Restalaite has built its reputation on over three decades.

Art DirectionBrand identityTransformation

Adding to your everyday

The road to change begins with the brand

StrategyBrand identityDevelopmentDesign

The best-performing Hullut Päivät webstore ever

In the October 2017 edition, customers made over 60 000 orders online during the 5-day event - a 25% increase over the previous autumn and a new record by far.

EcommerceService DesignUser Experience


Let's make your idea happen.

Jens KrogellCEO, Co-founder+358 40 742 6062
Miikka VartiainenCommercial Director +358 50 447