Box – the missing link between e-comm and consumers

Motley helped Finnish logistics company Posti to take a leap towards the future with Box.

EcommerceBrand implementationSpatial design

Postal networks are facing an existential question in the age of the internet: what is the new role of a logistics company when most of the messages are sent via digital devices? Motley helped Finnish postal and logistics company Posti find a new position and new business opportunities in commerce.

Box has arrived

It’s not a store; it’s not an office. It’s a place where digital commerce meets a physical space. It’s called Box. The missing piece between your home and the online stores of the world.

Internet has made buying easy, or has it?

People are sending fewer letters. Growing e-commerce has caused a new set of needs and opportunities. Consumers buy more and more online, and at the same time the rate of returned purchases has increased. The hassle of returning goods after taking them home wastes energy, time, and packaging materials.

Making unboxing effortless and environment-friendly

As a consumer, you can pick up your online shopping from Box, unbox the parcel immediately and try on the clothes in Box’s fitting room. If you’re happy with your purchase, recycle the parcels in the recycling area. In case you want to return your purchases, you can do it right away. No hassle or commuting back and forth.

Besides this, Box has over 600 parcel lockers. It is currently the biggest parcel locker automat in the world.

Bring your boxes to the showroom

For e-commerce companies with no physical presence, Box offers space for setting up pop-ups and meeting customers. This helps e-commerce companies take their first steps toward brick-and-mortars and being present in the centre of Helsinki.

The Box concept and service design were designed together by Motley and Posti.

Project lead by Motley

Interior architecture by Fyra

Marketing by Vapa

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