Brand transformation for a private asset management and investment company.
A leading private asset management and investment company in the Nordics, CapMan has built better organised, managed and more financially stable organisations for 3 decades.
Be it through active ownership that strengthens working cultures and increases job opportunities, or through sustainable property development and infrastructure investments, CapMan contributes to the overall financial and societal wellbeing in the Nordics.
Through investments into unlisted business, real estate and infrastructure, CapMan builds value for the enrichment of society. This, the company’s new purpose, served as the foundation of the identity.
To express the impact CapMan creates, we began imagining what its purpose could look and feel like.
What emerged was a brave and bold expression of CapMan, something that sets it apart from traditional competitors.
The result was a warm and colourful as well as elegant and contemporary experience of a brand that works largely behind the scenes to ensure society and business flourish hand-in-hand.
“Motley managed to strike a balance between being true to CapMan’s core values and thinking outside the box. The brand presentation provides a fresh and approachable touch while still looking very reliable.”
— Linda Tierala, Director, Communications & IR at CapMan
”I really like the style and colour scheme! The impact is warm but sharp at the same time.”
— Martina Löf – Procurement Analyst at CapMan
“The visuals are stylish and appropriate and represent different aspects of CapMan’s attributes.”
— Tiina Halmesmäki, General Counsel at CapMan
The road to change begins with the brand
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